Vision Development is maintaining both short and long term vision for the system being developed. Both the customer and development team know the goals and value of the system they are developing. This vision drives both sales and development.
Vision Development, along with realized Return On Investment by the customer, is used to sell the system to potential customers, both internal and external. Through advertising and word of mouth from the customers realizing value the vision of the system being developed spreads throughout the target customer base.
From the Vision Development the entire team realizes the value of what they are accomplishing and evolve into both a dedicated and cohesive team.